2 nd of may

Hi,

Hi BYPRODUCT PEOPLE,

The next session - Wednesday the 2nd of May - I cannot do - Sorry but I have two important meeting that I must attend between 9am and 12noon.

The session was going to be used as a way of reviewing your business models and design resolution - so it is an important session.

So what I would like for you to do is this:

1. Post Jpegs of your three revised postcards on to the by product blog

http://byproductelective.blogspot.com/

2. This means you will need to become a member if you are not already - I will send you an invite.

3. Take your printed postcards to class (maybe meet at the jail and then move on to a cafe or something) and spend some time reviewing / giving feedback to each others designs. Uses the questions below to frame your review.

4. Put your printed postcards in an envelope and bring them to my office at some stage on Wednesday (87.4.07) - I will be there in the afternoon so we can have a chat about your design work.

REVIEW QUESTIONS

1. does the business model make sense? Are the "inputs" (costs/overheads etc) covered by income from realistic sales projections? Are the volumes of production matched by appropriate methods of production? Does the business look profitable?

2. Is the production process communicated complete? Does it include all aspects of production and distribution?

3. Do the cards communicate the idea / design / brand position effectively? Has the student dealt with graphic presentation and printing professionally (ie: does it look like a real design proposition?) If not why not?

4. What works well with the design? What needs attention?

5. Is it an interesting design project? Is it well conceived? What aspects of the concept should be amplified to increase it's market impact?

6. What other ways can you suggest for the product to be produced (can the production process be incorporated into the experience of the product - like ikea?)

It is good to do this as a discussion in a group - so do it that way. The cards need to speak for themselves - the designer cannot / should not try to explain/justify their work - it needs to stand on its own.

If the work is really bad / incomplete then you need to draw the student to that and assist them in refining the design work.

Thanks

TO DO FOR NEXT WEEK

Hi All,
I apologise for the delay in getting this to you - but you have the best part of a week to do what is asked.

Ok, so Simone is off in Europe, handing out postacrds of your design propsitions (for those of you that did them). There is a considerable amount of work in doing this - Simone is essentially acting as an agent for your design work to businesses - no easy task.

Some of the work is good, some is really bad - but you all have a lot to do to bring your design work up to a standard that has any real substance as a viable design proposition.

So here is what to do (those of you at the last class know this already)
1. You All need to redo your postcards. you need to force yourselves into learning about the printing and pre press design - form the postcards that I recieved there was only one or two that did not have serious flaws in the ways that they were constructed (colour formats, bleed allowance, file sizes, font transfer, image quality etc etc) - this is something that you absolutley need to get good at.
2. You need to get your postcards printed (double sided colour) through a digital print company (snap, dinkums, kinkos etc)
3. You need to develop your design propositions.
4. you need to make sure that the design make sense in terms of its market value, cost to produce, materials supply, purpose etc (ie - you need to actually design it - most ideas are still fairly flimsy and they need to be seriously reconsidered)

For the next class You MUST have:

1. a Double sided A6 Postcard that presents your design / product
2. a Double sided A6 Postcard that discusses the products BUSINESS MODEL (ie, who is it for, how much does it cost, how many are you producing, how is the 'concept' and the 'material' tied into the brand position
3.a Double sided A6 Postcard that presents the MATERIAL - MANUFACTURING - DISTRIBUTION - MARKET PROCESS (the entire process)

the postcards must be professionally printed on 150-350 gsm card
You must include trim marks
you must include 5mm of Bleed
Your images must be 300dpi minimum
Your files must be CMYK colour format
You must take into account the difference in on screen luminosity and print
You must make sure that all information is correct

This work will form aspects of your final buisness model analysis document due soon

Haley's idea

There are a few photos of my product on my blog if you have time or have anything to say feel free to comment. It still doesn't have a name. It is a wall hanging made from corrugated iron. Thanks