TO DO FOR NEXT WEEK
Hi All,
I apologise for the delay in getting this to you - but you have the best part of a week to do what is asked.
Ok, so Simone is off in Europe, handing out postacrds of your design propsitions (for those of you that did them). There is a considerable amount of work in doing this - Simone is essentially acting as an agent for your design work to businesses - no easy task.
Some of the work is good, some is really bad - but you all have a lot to do to bring your design work up to a standard that has any real substance as a viable design proposition.
So here is what to do (those of you at the last class know this already)
1. You All need to redo your postcards. you need to force yourselves into learning about the printing and pre press design - form the postcards that I recieved there was only one or two that did not have serious flaws in the ways that they were constructed (colour formats, bleed allowance, file sizes, font transfer, image quality etc etc) - this is something that you absolutley need to get good at.
2. You need to get your postcards printed (double sided colour) through a digital print company (snap, dinkums, kinkos etc)
3. You need to develop your design propositions.
4. you need to make sure that the design make sense in terms of its market value, cost to produce, materials supply, purpose etc (ie - you need to actually design it - most ideas are still fairly flimsy and they need to be seriously reconsidered)
For the next class You MUST have:
1. a Double sided A6 Postcard that presents your design / product
2. a Double sided A6 Postcard that discusses the products BUSINESS MODEL (ie, who is it for, how much does it cost, how many are you producing, how is the 'concept' and the 'material' tied into the brand position
3.a Double sided A6 Postcard that presents the MATERIAL - MANUFACTURING - DISTRIBUTION - MARKET PROCESS (the entire process)
the postcards must be professionally printed on 150-350 gsm card
You must include trim marks
you must include 5mm of Bleed
Your images must be 300dpi minimum
Your files must be CMYK colour format
You must take into account the difference in on screen luminosity and print
You must make sure that all information is correct
This work will form aspects of your final buisness model analysis document due soon
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