2 nd of may

Hi,

Hi BYPRODUCT PEOPLE,

The next session - Wednesday the 2nd of May - I cannot do - Sorry but I have two important meeting that I must attend between 9am and 12noon.

The session was going to be used as a way of reviewing your business models and design resolution - so it is an important session.

So what I would like for you to do is this:

1. Post Jpegs of your three revised postcards on to the by product blog

http://byproductelective.blogspot.com/

2. This means you will need to become a member if you are not already - I will send you an invite.

3. Take your printed postcards to class (maybe meet at the jail and then move on to a cafe or something) and spend some time reviewing / giving feedback to each others designs. Uses the questions below to frame your review.

4. Put your printed postcards in an envelope and bring them to my office at some stage on Wednesday (87.4.07) - I will be there in the afternoon so we can have a chat about your design work.

REVIEW QUESTIONS

1. does the business model make sense? Are the "inputs" (costs/overheads etc) covered by income from realistic sales projections? Are the volumes of production matched by appropriate methods of production? Does the business look profitable?

2. Is the production process communicated complete? Does it include all aspects of production and distribution?

3. Do the cards communicate the idea / design / brand position effectively? Has the student dealt with graphic presentation and printing professionally (ie: does it look like a real design proposition?) If not why not?

4. What works well with the design? What needs attention?

5. Is it an interesting design project? Is it well conceived? What aspects of the concept should be amplified to increase it's market impact?

6. What other ways can you suggest for the product to be produced (can the production process be incorporated into the experience of the product - like ikea?)

It is good to do this as a discussion in a group - so do it that way. The cards need to speak for themselves - the designer cannot / should not try to explain/justify their work - it needs to stand on its own.

If the work is really bad / incomplete then you need to draw the student to that and assist them in refining the design work.

Thanks